Kodansha strengthens Disney in Japanese animation

Disney and Kodansha have worked together in publishing and will now venture into the world of anime.

Japanese anime and Korean dramas are a key focus of the original content strategy of disney. To expand the number of its subscribers in the Asia-Pacific region, a booming market, and to be able to compete with its main rivals (Sony, Netflix and Amazon), the firm with big ears has extended its collaboration with Kodansha, the largest publishing house in the land of the Rising Sun, in order to obtain new exclusive rights for the broadcasting of several animated series. The first concerned will be Tokyo Revengers: Christmas Showdown Arc which is scheduled for Disney+ and Disney+ Hotstar in January 2023.

Yoshinobu Noma, Representative Director and Chairman of Kodansha, said:

The special relationship between Kodansha and Disney dates back more than 70 years and has allowed us to bring to life many Disney-licensed publications. We are excited to be able to further diversify and elevate the partnership between our two companies and to share even more of our wildly popular animated productions with the world on Disney+ and its other streaming platforms.

More original animated content on Disney+ thanks to Kodansha

According to consultancy Parrot Analytics, global demand for anime content has grown 118% over the past two years, making it one of the fastest growing content genres throughout the world. pandemic (the firm measures its demand metric by combining consumption data with the activity of social networkscommunity video data and independent research).

Carol Choi, Executive Vice President of Original Content Strategy for The Walt Disney Company Asia Pacific, added:

We are delighted to deepen our strategic collaboration with our long-time partner, Kodansha, on such an exciting genre. Japanese anime fills the white space in our content development plans and we believe this expanded collaboration will be a game changer in Disney’s future animation strategy in Japan. We look forward to bringing Kodansha’s anime titles and intellectual property to the world stage.

Kodansha, a big name in publishing in Japan

Founded in the early 1900s, Kodansha is known worldwide as the licensee of some of the most iconic manga including AKIRA, Attack on Titan and Ghost in the Shell. The partnership with disney dates back to 1950, when Kodansha first published a work with Mickey Mouse, Pluto Pup, Donald Duck and the Seven Dwarfs in Disney’s Manga Ehon collection. Kodansha also continues to publish Disney’s Japanese monthly magazine, Disney Fan, now in its 32nd year, as well as art and picture books for its other franchises.