Overwatch 2 VP Interested in Exploring Brand Collaborations, Cites Fortnite’s Naruto Crossover – Exclusive Interview

During our recent interview with Overwatch Vice President Jon Spector, we posed a few more questions to the executive about developing sustainable revenue streams for free-to-play games. Titles like Fortnite and Warzone popularized collaborations with big brands like Dragon Ball Super, Attack On Titan, and Snoop Dogg, so I was curious if the Overwatch team would consider it.

“We’ve seen some really fun examples of games working with other brands or other games,” says Spector. “I’m a huge anime nerd myself. I think it’s super cool when I see Naruto appear in Fortnite. I don’t even play Fortnite, but it’s awesome. And when we look at the Overwatch 2 space, those are things that we’re “interested in exploring. If and when we do, one of our key values ​​is to do it in a way that is right for the Overwatch franchise.”

He continues, “So we focused more on those collaborations as things that we might be interested in. And less about the ads type stuff in our game.”

– Advertising –

While Overwatch 2’s monetization model relies heavily on selling premium Battle Passes and high-quality cosmetics, Spector says the team is “working to deliver more content for free than ever before on a regular basis. and consistent, to players around the world”.

Specifically, the team aims to drop content updates every nine weeks. Each season will feature a new theme — Season 1 brings cyberpunk-inspired cosmetics — as well as new characters or maps (sometimes both).

“We want to be able to support [content delivery] for years to come,” says Spector. “And so we ask ourselves, ‘How do we align in-game revenue systems with that goal?’ We always want to make sure things in the game are fair and rewarding for players whether or not they choose to spend [money].”

He continues: “And we think that’s the best way to support the game on an ongoing basis. It’s a really big change from asking players to spend forty or sixty dollars to get in and then having different monetization models after that.”

Click here to learn more about Overwatch 2’s premium Mythic skins and why the team spent over a year creating them.