Juice WRLD Manager Lil Bibby and Director Steve Cannon Talk Inspirations for ‘Demon Slayer’ and ‘Naruto’

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Juice WRLD manager Lil Bibby and videographer Steve Cannon sat down with Vevo for their Ratings series where the duo provided the context behind the artistic choices of Juice’s anime-inspired “Already Dead” video. The Cannon-directed music video arrived in January on the heels of 2021 Fight the demons Juice WRLD posthumous album.

First, it was actually a fan who helped track down the vocals for “Already Dead,” which Bibby says was originally part of a lost studio session in 2018.

“Juice recorded this song in 2018,” Bibby said. “The session was lost until a fan DMed me with the recording date and studio, based on a clip from Juice’s Instagram Live when he teased the song.”

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For Steve Cannon, he wanted to incorporate the late Chicago native’s love of animated series such as naruto and demon slayer in the visual.

demon slayer and naruto were big inspirations for this video,” Cannon added. “super dragon ball is another constant source of inspiration. I added the classic anime flashback in the middle of the video when Juice is overwhelmed in battle by his evil self.

There’s also a central theme around mental health used in the clip with the battle representing the mental health struggles that Juice would regularly juggle.

“Sequencing the fights in a meaningful way was a challenge,” said Steve Cannon. “I instinctively wanted Juice to win, as he is our main character, but the goal was to present the fights as an uphill battle to accurately portray the real challenges people face when dealing with health-related issues. mental.”

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Juice WRLD tragically passed away in December 2019 from an accidental drug overdose. His Fight the demons album debuted at No. 2 on the Billboard 200.

Watch the Footnotes episode above and the official “Already Dead” visual below.

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This article is automatically translated from the original language to your language. Do not hesitate to let us know if it contains translation errors so that we can correct them as soon as possible.