Netflix: very bad news for anime fans, this decision will have a big impact

Is Netflix’s love affair with anime already coming to an end? It is still too early to worry, but this relationship would nevertheless go through its first crisis. While the streaming platform has allowed the genre to have the right to a resurgence in popularity with the general public by initially allowing access to certain classics (Hunter x Hunter, Detective Conan, Lupine III, Fullmetal Alchemist), then cult series of the moment (Demon Slayer, My Hero Academia, JoJo’s Bizarre Adventure), before producing his own series (Devilman Crybaby, 7 seeds, Yasuke), the time would no longer be for the party today.

Netflix will produce less anime

It’s no secret that Netflix (streaming version) is experiencing its first turbulence since its launch with slowing development. Faced with this, the leaders – aware that finances are in danger, have therefore planned various reforms to get their heads above water, such as increasing prices, setting up a subscription with advertising, or even a financial penalty against shared accounts. But that’s not all, it’s his creative strategy that is also targeted.

For several months now, Netflix has not hesitated to cancel ambitious or promising projects after a single season, such as cowboy bebop in 2021 or First Kill This year. And sadly, if anime were spared so far, the situation would have finally turned around. According to sources from the Japanese site Toyokeizai OnlineNetflix would have engaged the handbrake concerning its works.

Not only has the number of ongoing projects decreased, but there have been instances where projects that were about to start suddenly stopped. The impact is very serious” a member of a production studio was alarmed. And according to the site, “Netflix is ​​expected to drastically reduce the number of anime productions in Japan by the end of the year (…) in order to alleviate its expenses“.

Change of strategy for the platform

Well, we reassure you, Japanese animation is not really going to disappear. Asked about the platform’s strategy, Hiroshi Yamano – investment supervisor at Netflix, said: “There is no change. We will continue to upload works that will appeal to our subscribers. We will periodically review the organization so that we can invest more in such works.“.

On the other hand, it is the formats that should be different in the months to come. “Rather than simply reducing the number of productions, Netflix seems to be moving towards a strategy of concentrating investments on animated feature films.“, explains the Japanese site. In other words, the number of series should gradually decrease in favor of a greater volume of films.

Japanese studios prefer to work elsewhere

A disappointment for subscribers, but an inevitable situation of which Netflix is ​​only partially at fault. If the platform wishes to reduce its investments, it should nevertheless be noted that certain studios are also the first to snub it. According to some sources from production studios, it has indeed been found that anime (series) are more likely to be successful and profitable by airing on TV through a common viewing experience, far from what Netflix offers with its binge-watching where everyone pecks and discovers as and when they want.

Also, while production prices are higher for studios for creations intended for Netflix (more demanding in terms of quality and deadlines), it is less profitable for them to work for the platform. After all, with less success, they logically cannot make up for it on the sale of derivative products. Also, Japanese studios are now voluntarily moving away from Netflix in order to return to work with TV channels.

And meanwhile, Crunchyroll is rubbing its hands as the platform currently offers the returns of My Hero Academia and Spy x Familywhile streaming seasons 1 of Blue Lock and chain saw man.