New research from the YouTube channel People Make Games has noted that Roblox takes advantage of young developers creating games for its platform. In fact, according to the report, it is incredibly difficult to make money if you create games for Roblox, even though the company has monetized player creations.
Roblox stopped being a game a long time ago, and now it’s mostly a platform for new developers to create titles for other people. These titles can be purchased with Roblox currency (called Robux), and that currency can eventually be exchanged by the creators for real money.
The problem is that there are millions of games on the platform, and making yours stand out among so many is virtually impossible. However, you can use Robux to pay for the company to advertise for you. Except that in itself is difficult, because you have to compete with others in an auction to win advertising space.
Also, you need to have 100,000 Robux ($ 1,000) in order to redeem your winnings.
What is Roblox doing wrong?
That’s already a difficult amount to hit on the platform to begin with, but that’s just the beginning. In fact, if you want to sell your 100,000 Robux, the company is only going to buy them from you for about $ 350. That’s not all, because Roblox also charges you a premium subscription so you can redeem your Robux.
The People Make Games report also includes an interview with an 11-year-old who tried to be a developer on Roblox, but was never able to monetize his creations.
“Although Roblox encourages you to create games, the probability that you will make a successful game is basically zero,” says the boy. “You always compete with people who have a lot of money.”