Shueisha is the publishing house of Dragon Ball and Dragon Ball Super. But it is also the publishing house of other behemoths of Japanese manga, such as One Piece, Demon Slayer, Jujutsu Kaisen, and many others. What all of these manga have in common is that they have all been pre-published in Shueisha’s magazines, which are religiously known in Japan and internationally, and which you have certainly heard at least once in your life. It’s about Weekly Shōnen Jump (weekly), from V-Jump (monthly), and Saikyo Jump (monthly).
The major difference between these three magazines is on the one hand their frequency of publication (weekly or monthly), but above all their content, largely defined according to the target they aim for. Concretely, it is no coincidence that Dragon Ball Super is pre-published in the V-Jump. Nothing is due to chance, and each positioning in one of these three magazines is clearly strategic for Shueisha.
Moreover, Shueisha regularly publishes reports on the demographics of readers of all its magazines, which represents several dozen brands on different themes (fashion, lifestyle, manga). And as such, we offer you below the latest figures concerning the distribution of V-Jump, WSJ, and Saikyo Jump readers, according to their age.
WARNING : Do not confuse “Jump magazine reader” with “manga reader”. It’s not really the same thing. The use is not the same, we don’t buy the V-Jump for the same reason that we buy the volume of a manga.
Age of V-Jump readers in Japan
the V-Jump (Dragon Ball Super, Boruto, Yu-Gi-Oh) is aimed at a very young readership, most of whom (70%) are in elementary or middle school.
|Primary school (1st cycle, children from 6 to 9 years old)||20.0%|
|Primary school (2nd cycle, children from 9 to 12 years old)||25.0%|
|College students (12 to 15 years old)||24.0%|
|High school students (15 to 18 years old)||12.0%|
|University student (18 years and over)||4.0%|
|Other adults (active, etc)||15.0%|
Age of Weekly Shonen Jump readers in Japan
the Weekly Shōnen Jump (One Piece, My Hero Academia, Jujutsu Kaisen, Demon Slayer, Bleach, Dragon Ball) is also aimed at a young readership, but more “mature”, with a target of “young adults”, spread over several age groups including a large share between 16 and 25 years old, and beyond.
|< 9 years||3.2%|
|10 – 12 years old||9.6%|
|13 – 15 years old||16.4%|
|16 – 18 years old||17.6%|
|19 – 24 years old||25.8%|
|25 years and over||27.4%|
Age of Saikyo Jump readers in Japan
the Saikyo Jump (SDBH, One Piece Gakuen, My Hero Academia Team-up Mission) is aimed at an even younger readership, the majority of which are between 6 and 12 years old.
|Primary school (1st cycle, children from 6 to 9 years old)||28.0%|
|Primary school (2nd cycle, children from 9 to 12 years old)||58.5%|
|College students (12 to 15 years old)||11.0%|
|High school students and over (15 years and over)||2.5%|
These demographic data were collected by Shueisha in 2021. For a while, the firm even gave the male / female breakdown, and we learned for example from the 2012 figures that the V-Jump readership was 92% men, against 8% women in Japan. There is no data for readers outside Japan, as these three magazines are not intended to be read outside of Japan, although it is quite possible to import them.
Source : Shueisha Report – 2021