In France, the economic results exhilarated the entire sector: GfK data indicated a 50% growth in value for the 9th art market, to €890 million. With this figure: 7 out of 10 French people bought a comic book in 2021. If behind the accounting exaltation, hides a harsher economic reality for the authors, these data did not reflect it.
However, the market has concentrated on best-sellers as it has become the unfortunate habit, and the multiplicity of releases causes a fragmentation of the cake for the creators who remain. Not so rosy, therefore, far from it.
In the Archipelago, the same epidemic causes will have caused the same consequences, but with a less runaway machine. The 2021 manga and magazine print and digital industry growth is 10.3% to ¥675.9 billion. The manga exceeds 40.4% market share, underlines the association of publishers of Japan.
An economic power of 4.94 billion €, therefore, which follows the same trend as 2020 – the world of books recorded for the first time more than 600 billion ¥ in turnover. In 2020, Demon Slayer was one of the extreme drivers of this dynamic, without indicating the precise data. On 2021, Jujutsu Kaisen and tokyo revenge occupy the first places, as well as others, specifically designed for applications and websites, notes Japanese.
And then… One Piece, whose 100th volume was released last year, has reached 490 million copies in cumulative sales. To note : Case Closedwhich debuted in 1994, three years before One Piec, also caught the public’s attention with the release of its 100th volume.
READ: One Piece, De Gaulle… Macron’s readings
However, 2020 and 2021 were marked by the digitization of sales: purchases on mobiles and other high-tech devices increased by 20.3%, reaching ¥411.4 billion. This shows that in the space of five years, while the print segment in Japan has remained stable, with nearly ¥250 billion, that of digital manga has more than doubled in a five-year period.
Finally, tankōbon, these manga compilations, recorded a decline of 2.8%, to 370.9 million copies, just as magazine sales fell by 14.6% to 148.8 million copies. .
The data communicated is particularly reassuring as in 2019, professionals accused a fifteenth year of falling sales of printed matter, and a stagnant market which was just staying in the green.
photo credits: ActuaLitté CC BY SA 2.0