ITV Signs Historic Partnership Deals For Over 400 Hours Of Content For Anime Ltd’s ITVX And ​​CBS Reality

Wide selection of anime and real crime series available from launch

ITV has signed a deal with the Glasgow-based company anime ltd, the UK’s largest independent anime licensor. This deal will make ITVX the free-to-air home of a unique selection of TV series and animated films that spans over 500 episodes and 200 hours.


An additional agreement relates to the launch of true crime uk of CBS reality. Drawing inspiration from the library of CBS Reality, the UK’s No.1 factual entertainment channel among adult women, the service will provide ITVX with an additional 200 hours of gripping crime content at launch, and an additional 50 hours in 2023.

The deals also mark the first ad revenue sharing deals for ITVX; a pioneering way that ITV will bring a range of third-party content enabling the company to strengthen its content offering in the future.

Anime Ltd’s suite of content will include a mix of over twenty TV series and films, making ITVX the largest AVOD house of anime content in the UK. The collection will include Escaflowne, Lupine III Part 6, Megalobox, critically acclaimed cowboy bebop directed by Shinichiro Watanabe and Hideaki ANNO’s seminal first film, Gunbuster as well as many more that are not currently available on other local platforms.

CBS Reality’s true crime content will have ITVX users gorging on fan favorites, including the recent Descent of a serial killerfour series presented by a renowned investigative journalist and criminologist Donald MacIntyretwo sets of The real prime suspect hosted by former detective Jackie Malton, the inspiration behind the acclaimed drama series Prime Suspect, New records from Scotland Yard, all of which are original programs from the CBS Reality Library, plus three series from the hugely popular show, Medical Detectives [also known as Forensic Files] and much more.

ITV Content Partnerships Director, Streaming, Laura Franses, said: ‘We are delighted to announce our first wave of deals with Anime Ltd and CBS AMC Networks UK Channels Partnership for CBS Reality’s True Crime UK – with others to follow. These agreements herald a new business model and the opening of the ITVX platform allowing us to offer hundreds of hours of third-party content to new and existing ITVX users.

Andrew Partridge, Chairman and CEO of Anime Ltd., said, “We couldn’t be happier than to partner with ITV in our efforts to share world-class Japanese animation with new audiences and fans. long standing across the UK. With a diverse lineup of anime from some of the most impressive minds in TV and film, ITVX promises to be an essential destination for anyone interested in the medium.

Tanya Gugenheim, Senior Vice President of Business Development for AMC Networks International UK, said: “We are delighted to be working with ITV on this historic agreement, which will ensure that CBS Reality’s most popular true crime programs will reach even more audiences. wide. Our new AVOD True Crime UK service from CBS Reality underscores our commitment to bringing expert-led, critically acclaimed, fact-based entertainment to audiences in the UK and beyond.


Editor’s Notes
About ITVX

Launching in late 2022, ITVX will be the UK’s newest streaming service, allowing viewers to stream new program exclusives for free, complete with adverts; ranging from premium dramas, documentaries, American series, comedies and reality shows to blockbuster movies and much more. ITVX will be the first streaming service in the UK to offer viewers the option to access free content with ads and paid subscription without ads, all in one place. Paid subscribers will also have access to BritBox UK. ITVX will be showing must-see events including the upcoming FIFA World Cup, I’m A Celebrity and the Love Island Final live as they air on ITV’s channels. ITVX will also offer an ever-changing host of exclusive theme channels based on viewer preferences and popularity. These ever-changing pop-up channels will offer a programmed experience through a streaming service, with viewers able to choose where they join the programming.

About Anime Ltd

Based in Glasgow, Anime Limited is Europe’s leading distributor of Japanese animation, renowned for its bespoke collector’s editions of fan-favorite anime and soundtracks, connecting Western audiences with creators across languages ​​and oceans, and helping to bring anime to the fore in theaters. Anime Limited proudly produces versions of the biggest anime franchises including Cowboy Bebop, Attack on Titan, NEON GENESIS EVANGELION, Mobile Suit Gundam, Tokyo Ghoul, Your Name, Weathering With You, Mirai, BELLE, and JUJUTSU KAISEN.

About CBS Reality

Home to expert-led true crime, CBS Reality investigates authentic criminal cases through first-hand interviews, archival footage and key evidence. Always factual, always true. Available in over 24 million UK homes, CBS Reality is the UK’s No.1 factual entertainment channel among adult women and one of the top 10 non-PSB channels among all adults. The channel has invested significantly in original true crime shows including ‘Murder by the Sea’, ‘Evidence of Evil’, ‘New Scotland Yard Files’, ‘Donal MacIntyre’s Murder Files’, ‘Voice of a Killer’ and “The Real Prime”.

Launched in November 2009, CBS Reality is part of the UK’s fastest growing portfolio of entertainment channels, a partnership between Paramount Global and leading international broadcaster AMC Networks International – UK. AMC Networks International – UK is a business unit of AMC Networks International that provides entertaining and acclaimed programming in Africa, Asia, Europe, Latin America and the Middle East. For more information, visit: