The Japanese manga series Jujutsu Kaisen collaborated with Coca-Cola, in this new advertisement.
Jujutsu Kaisen has launched an official collaboration with Coca-Cola. An advertisement for the new feature film Jujutsu Kaisen 0. The film recently premiered in cinemas across Japan. Thus achieving the second largest opening in the history of the Japanese box office.
New film from studio MAPPA takes place before the events of the main story and follows the student Yuta Okkotsu, who becomes a sorcerer under the direction of Satoru Gojo. In order to learn to control the cursed mind of his childhood friend Rika.
Jujutsu Kaisen 0 x Coca Cola Collaboration CM pic.twitter.com/LQNAzBm84U
— [email protected]Gojo Guess (@kaikaikitan) December 29, 2021
Coming soon to the cinema in France
Here is the synopsis of the film Jujutsu Kaisen 0 : “Yuta Okkotsu is haunted by the spirit of Rika, her childhood friend who died in a traffic accident. The latter is no longer the little girl he knew and manifests in the form of a monstrous entity that protects him against his will. After yet another accident caused by this scourge, Yuta is picked up by Satoru Gojo, professor at the Tokyo School of Exorcism, who convinces him to join the establishment to control his occult energy. Could he learn enough in time to face the curse that haunts him? ”
However, the main story protagonist Yuji Itadori will not appear in the film. Indeed, the plot takes place a year before he learns the art of witchcraft. So in this commercial we can see him watching a fight scene from Jujutsu Kaisen 0. Right before you get hit by the plush training robot from the original anime.
To accompany this advertisement, Coca-Cola also marketed articles on the theme of the film. So when you buy a Coca-Cola drink at the supermarket, the brand gives you cups, an assortment of plastic pouches and filing folders.
The Japanese discovered the film in theaters on December 24. However, we still do not know when it will be released in France.