Knowing what you intend to achieve and how relevant your articles are to the crowd is critical to every brand’s success. In this example, high-end fashion brands have garnered considerable attention through collaborations, especially with Japanese anime series. The result? Japanese anime collaborations to add to your collection.
We’re here to highlight the rise of luxury fashion brands collaborating with Japanese anime over the years — think Loewe x Studio Ghibli and Gucci x Doraemon. Characters from the popular manga get the luxury treatment, and we understand why. These limited edition collections are fresh, fashionable, but for any fashion enthusiast and anime lover. In January 2022, Loewe released the Loewe x Studio Ghibli collaboration to honor its creative director’s admiration for Japanese animators. The House also paid tribute to My Neighbor Totoro in 2021. These collaborations stimulate desirability and bring a new appreciation for fashion houses.
The last is Maje – collaborating with iconic heroine, Sailor Moon, for an adorable range worth adding to the cart. If you love luxury fashion-anime crossovers as much as we do, check out the iconic collabs that have popped up on our radar.
Check out our five favorite Japanese anime fashion collaborations:
Maje x Sailor Moon
The limited edition capsule is a tribute to the iconic superhero, Sailor Moon. Popular in the 90s, Sailor Moon played a major role in every anime fan’s childhood. This season, the French brand Maje injects love, boldness and femininity into the collection by incorporating Sailor Moon, symbol of girl power. Taking inspiration from the style of Pretty Guardian Sailor Moon, the collab includes casual ready-to-wear pieces and accessories. The palette consists of striking pink, yellow and blue. Our highlights include the matching matching denim set, oversized graphic tee, hoodie and bucket hat.
The Maje x Sailor Moon capsule collection will be available on April 26, 2022.
Loewe x Studio Ghibli
Escape to the world of Studio Ghibli with Loewebest-selling collaborations. The House has released notable collections involving award-winning films such as the 1988 film My Neighbor Totoro and the 2001 film Spirited Away. This capsule collection includes signature bags, accessories and ready-to-wear pieces with adorable designs of recognizable characters from Soot Sprites to Totoro. Fun fact: Creative director Jonathon Anderson is a fan of Studio Ghibli. Our first choice? The Hammock leather bag with Totoro motif.
Gucci x Doraemon
As part of Gucci’For the Chinese New Year 2021 campaign, the Italian house has released a capsule collection with the beloved cat robot. The Japanese manga series and TV show was a hit in the 60s and early 2000s. To honor the occasion, the brand is highlighting the character on a range of ready-to-wear pieces, of shoes and accessories. In this collection, fans can spot Gucci’s signature monogram and graphics with the adorable robot in various cheerful poses. The best part? Doraemon is also disguised as an ox with two small horns to celebrate the Year of the Ox.
Longchamp x Pokémon
Remember when Longchamp teamed up with Pokémon for a joyous collaboration? It caught our attention when it launched in October 2020. With Pikachu as the main protagonist of this collab, you’ll spot the adorable character on the iconic Le Pliage range and other covetable silhouettes. From backpacks to crossbody bags, the unique collection features a range of monochrome and monogram leather pieces brimming with the cheerful spirit of Pikachu.
Coach x Michael B Jordan x Naruto
Like CoachGlobal Ambassador Michael B Jordan released his first fashion collaboration featuring his favorite Japanese anime, Naruto, in 2019. The best-selling Japanese manga is based on Naruto Uzumaki, a young ninja who wanted to become the Hokage, the strongest ninja in his village. Naruto fans can easily spot the designs of the anime composed of the main characters – Naruto, Sasuke and Itachi -, the designs of the Sharingan and Sennin eyes, etc. Steeped in utilitarianism, the capsule collection consisted of unisex streetwear ready-to-wear – parkas, sweaters and t-shirts – pieces, shoes and bags. The Pavilion Kuala Lumpur was chosen to host an exclusive pop-up space to celebrate the release of the collection.
Hero and featured image: Maje
This article first appeared on Lifestyle Asia Kuala Lumpur.